Date : 08/01/2020 – Source : Office de l’Union européenne pour la propriété intellectuelle (EUIPO) – Lien
During recent years, EUIPO has published several studies highlighting the virtuous cycle between IP and economic performance, with a special focus on SMEs. This new study contributes to this narrative by examining the revenues that SMEs can derive from their EU Trade Marks by licensing them to other companies. The owner of an EUTM can use it to identify the goods or services produced, or it can grant permission to another company (licensee) to use the trade mark in exchange for an economic benefit. Trade mark licensing is thus one way to derive the economic benefit from the IPR. The report values a firm’s stock of EUTMs based on observable characteristics of a sample of SMEs that own EUTMs and license them to others. […]
The full report can be found here.
Executive summaries of this study are published in all EU languages. The French version can be found here.