Objectives

  • To provide a practical approach to the basic principles governing recognition and protection of intangible assets in businesses.
  • To explain intellectual property rights: patents, trademarks, designs, copyright, and related commercial interests including confidential information, trade secrets and know-how.
  • To provide an insight into the exploitation of intellectual property and the strategic business use of patents and database information.
  • To introduce the methodologies used for valuation of intangible assets and strategies for their valorization.

Advantages

The course is divided into 15 modules (40 to 60 hours of training), allowing learners to customise the course path to their needs. The course is based on the use of practical examples to illustrate theory. It includes a lot of concrete case studies, animations, interactive exercises with graduation and immediate feedback. An access to additional activities allowing you to go further into some specific topics is also proposed.

For each module, one or more referent tutors are available to answer questions and help learners along their learning path.

 

Content

The content is composed of 15 interactive modules combining theory and practical exercises:

  1. Intellectual Property basics
  2. Patent
  3. Trade marks
  4. Design
  5. Copyright
  6. Software, databases and Internet rights
  7. Trade secret and confidentiality
  8. IP value and accounting
  9. IP Assessment and exploitation
  10. IP rights as a source of information
  11. Gathering and interpretation of IP information
  12. Analysis of patent information
  13. Espacenet Search
  14. TMView search
  15. DesignView search

Fees

100€ per learner excluding VAT.

1. Intellectual Property basics

In this introductory module, we will discover the basics of Intellectual Property (IP), its importance, the professionals involved and what the main Intellectual Property rights consist of.

Estimated duration: 1-2 hours.

2. Patent

In this module you will learn about the world of patent, one of the most important intellectual property protection instruments available. From the definition of the patent concept, the patentability criteria, the patent structure… to the patent laws and procedures and infringement situations, you will be introduced progressively to this complex matter with the help of illustrations and exercises.

Estimated duration: 4 hours.

3. Trade marks

Trade marks are a marketing tool allowing the purchasers of products or services to recognise these products and services as originating from a specific trader in this market. Trade marks are valuable intangible assets that can be protected indefinitely. Therefore it is important to understand what a trade mark is and how to protect it. This module explains the different trade mark registration criteria and the broader protection coverage well-known trade marks benefit from. You will also have an insight into the different trade mark registration procedures.

Estimated duration: 3 hours.

4. Design

Design right protects the appearance of a product or part of a product.
This module will explain the concept of design and the conditions to be met to obtain protection. You will be able to identify the different ways of protecting the appearance of a product.

Estimated duration: 2.5 hours.

5. Copyright

Nowadays, literary and artistic property and rights related to copyright are everywhere: computer software; any drawing, map, chart or plan; photographs and films; architectural works; sculptures; sound recordings; TV and radio broadcasts. The question is not only to protect the creator right, but also to respect the right holder of third parties. This module will present and explain you the concept of copyright, the kind of work that is protectable, the relationship between copyright and other types of right, the principle that underlies this type of right, the rights attached in order to better tackle this IP right.

Estimated duration: 2 hours.

6. Software, databases and Internet rights

With the increasing importance of information and communication technologies in the past decade, matters related with software, databases and Internet have became of strategic issues for a lot of firms. In this module, we will present the problems to face to and the last solutions developed to tackle with these recent matters.

Estimated duration: 3 hours.

7. Trade secret and confidentiality

The secret is a part of intangible assets which are recoverable of a firm. Although not recognized as an intellectual property right, the secret is considered like another mean to protect the valuable intangible assets because it’s a mean to protect legally the intangible capital of the firm. This module presents trade secrets and the different ways of protecting them in external relations: confidentiality and non-disclosure agreements.

Estimated duration: 2 hours.

8. IP value and accounting

In this module, we will explain the concepts of tangible and intangible assets which form the skeleton of any organisation. Protecting its intangible assets with intellectual property is important for the firm, but another important point is the return on investment the firms can wait for. Do the IP rights have value? Can a firm expect financial benefits from its IP rights? It would appear obvious that this valuable asset should be reported in the accounts of the business. However rather surprisingly, this is often not the case; and even if it is reported, there are discussions about the value that should be used. These points will be exposed throughout this module and illustrated with examples.

Estimated duration: 2 hours.

9. IP Assessment and exploitation

IP is often an extremely valuable resource for a lot of companies. However, it’s important to understand that there is not a correct or precise value at a time – the value is just the price that someone agrees to pay. This module will examine different approaches used during an IP valuation process. A practical application of those methods is then proposed in this module. Finally, the different means a firm has to exploit its IP rights are presented. It is the use of these instruments that can also lead to financial benefits. You will find theoretical content illustrated with examples in order to better tackle with IP exploitation means.

Estimated duration: 4 hours.

10. IP rights as a source of information

This module focuses on the use of intellectual property rights as a source of information, and how to gather this information. Classifications of patents, trademarks and designs will also be presented.

Estimated duration: 3 hours.

11. Gathering and interpretation of IP information

Patent information is one of the most important sources of technical information available in the world. That is why we focused here on the possible use of this information. You will learn what answers patent information can give to technical or competitive questions a firm can have. A second part of this module is also dedicated to trade mark information. You will see that whatever type of information you are looking for, the principles relating to the choice of databases and the search for information are similar.

Estimated duration: 5 hours.

12. Analysis of patent information

This module focuses on the analysis of patent information (in its bibliographic form) resulting from patent searches. You will discover the strength of automatic patent analysis to explore a set of patent information and its applications.

Estimated duration: 2 hours.

13. Espacenet Search

In this module you will learn how to use the new Espacenet efficiently, from a simple search to complex queries with search filters. Our step by step method, with exercises and illustrations, will progressively guide you through this powerful tool.

Estimated duration: 4 hours.

14. TMView search

The purpose of this module is to introduce you to the current version of TMview. The different search modes and options will be presented to you in a practical and didactic way, with the help of illustrations and exercises, to familiarise yourself withthe world’s largest free trademark search tool.

Estimated duration: 4 hours.

15. DesignView search

The purpose of this module is to introduce you to the current version of DesignView. The various search modes and options will be presented in a practical and didactic manner, with the help of illustrations and exercises, in order to familiarise you with the world’s largest free registered industrial design search engine.

Estimated duration: 4 hours.

IMPROVE YOUR SKILLS IN INTELLECTUAL PROPERTY TO STRENGTHEN YOUR COMPANY’S ASSETS

Registration

Registration for the next session are now open. Digital Skills voucher holders can register via the dedicated form.

Duration

Your validated registration will give you access to the full online training from 19 July to 17 December 2021. Free modules are available the whole year.

Location

Online

Langage

English and French

Fees

100€ VAT excluded per learner. Free access to modules 1, 13 and 14.

Support

Pablo Mohr and Xavier Delecroix

IPIL’s establishment authorisation number as a continuing vocational training body issued on 23 December 2016 by the Ministry of Economy: 10073773/0